Don't buy cat food.

Buy food for cats.

There is a difference.

And they know it.

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WHY RAWR?

RAWR is what happens when you stop pretending “cat food” is food.

We make fresh, raw meals the way nature intended — using 100% Aussie muscle meat,

nutrient-rich organs, egg and functional extras like collagen and algae oil.

Nothing artificial. No fillers. No binders. No grains, legumes or starches. Ever.

Shinier coats. Better digestion. Less waste. More energy. Happier, healthier cats.

RAWR isn’t a trend.

It’s what real food for cats actually looks like.

Cat food is a mystery. Food for Cats
is a philosophy. Built for felines from
the ground up – with real meat, real
nutrition, and nothing your cat
wouldn’t hunt themselves.

Developed by pet nutritionists.

Snap-frozen to lock in every
bite of goodness.

Each meal is snap-frozen to retain
all its goodness and essential
nutrients to give your cat the
nutrition they deserve. Keep
refrigerated below 4°C.

Can be stored frozen, however,
before serving pop pouch in the
fridge and allow to thaw in about
8 hours. Avoid refreezing. Once
thawed, serve within 2-3 days.
Serve straight from the fridge.

Our pouch is made from 30% recycled plastic and is fully recyclable

For maximum tail flicks place in
lukewarm water for 20 seconds,
ensuring not to cook.

RAWR is real food for cats – no
fillers, no fluff. That means you feed
less than regular cat food to meet
their daily needs.

Cat food is a mystery. Food for Cats
is a philosophy. Built for felines from
the ground up – with real meat, real
nutrition, and nothing your cat
wouldn’t hunt themselves.

Developed by pet nutritionists.

Snap-frozen to lock in every
bite of goodness.

Each meal is snap-frozen to retain
all its goodness and essential
nutrients to give your cat the
nutrition they deserve. Keep
refrigerated below 4°C.

Can be stored frozen, however,
before serving pop pouch in the
fridge and allow to thaw in about
8 hours. Avoid refreezing. Once
thawed, serve within 2-3 days.
Serve straight from the fridge.

Our pouch is made from 30% recycled plastic and is fully recyclable

For maximum tail flicks place in
lukewarm water for 20 seconds,
ensuring not to cook.

RAWR is real food for cats – no
fillers, no fluff. That means you feed
less than regular cat food to meet
their daily needs.

FEEDING GUIDE

1 pouch per 2kg of

body weight per day

That’s 2 pouches a

day for a 4kg cat

HEADS UP

Every cat’s different. Feed
more or less based on your
cat's age, weight, and activity.

FEED LESS.

NOURISH MORE.

Typical tinned food suggests 4 tins
daily. Our nutritionally packed formula
means just 2 of our packs will give
your pet everything they need.

Typical tinned food suggests 4 tins daily. Our nutritionally packed formula means just 2 of our packs will give your pet everything they need.

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Customer Reviews

MOCHI, MELBOURNE

We switched to this because of ongoing tummy problems, and it’s made a real difference. Easy to digest and clearly well made.

Felix, Coogee

Felix loves his new Oceanfish meal. I love not having smelly tins of cat food in my fridge anymore! He comes to me for his meal each night now rather than disappearing. Great change for him and our household.

ROCKET, BALLARAT

My cat loved this food from the first bowl. The ingredients feel high quality, and I’ve noticed better energy and a shinier coat. It’s now a staple in our house.

PEPI, RICHMOND

My cat usually turns his nose up at new food, but his finished this straight away. No digestive issues and no leftovers — that’s a win for us.

NEWT, ASCOT VALE

After a few weeks on this food, my cat’s coat looks healthier and she seems more active. It’s reassuring to know she’s getting proper nutrition.

Leo, Richmond

I switched Leo to RAWR and have noticed an increase in energy, a healthy appetite, and his coat looks glossy and well cared. He clearly loves his meal now!

Levi, Noosaville

Love RAWR. Easy to feed. Levi likes it. Fun packaging to have in our fridge. Would recommend.

Ollie, Lindfield

We started on RAWR as Ollie had been having trouble digesting kibble. I am pleasantly surprised with how much of a difference the change in diet has had. His coat is better, his stool is better. Very pleased.

Stella, Ballina

Our sweet girl Stella has been a bit off her food lately. We switched to RAWR as a last attempt to find happiness with mealtime for her -she absolutely loves it. She is eating, has more energy again and it makes me so happy to see.

Stoffel, Orange

RAWR cat food has been an absolute hit with Stoffel. From the moment the bowl goes down, you can tell how much he enjoys it, no hesitation, no leftovers. I love that RAWR focuses on quality ingredients while keeping things simple and natural, which gives me real peace of mind as a pet owner.

FAQs

All ingredients are added in a cold environment to preserve the natural vitamin integrity of the food, creating a true carnivore diet designed specifically with cats in mind. The recipe is high in metabolisable energy with no fillers, meaning cats only need around two pouches per day, and all ingredients are carefully selected not only for their freshness but also for their nutrient density.

Cats are built different to us, they have a short digestive tract, so bacteria have less time to multiply.

Their stomach acid is very acidic (pH ~1–2), which kills many pathogens.

In the wild, cats eat freshly killed prey (which can carry bacteria) without issues.

Serve straight from the fridge or for maximum tail flicks place in lukewarm water for 20 seconds (enduring not to cook).

We do not recommend microwaving as this isn’t recommended for optimal diet and nutrition outcomes.

Yes, but only when unopened. RAWR cat food should be used within 2-3 days of opening the pouch.

Our products will ship from Brisbane and delivery time will vary depending on how far away you are from that. However you should expect delivery of your order within 3 to 7 business days. We are currently only delivering to Sydney Metro, Brisbane Metro & Melbourne Metro.

We know traditional tinned cat food isn’t exactly kind to the planet - and we’re here to do better.

That’s why all our packaging is fully recyclable. So every time you feed your cat, you’re also doing your little bit for our environment.

RAWR cat food is designed to support good gut health but upset tummies can still occur so we recommend introducing raw over a few days with your cats current wet food.

A suggested feeding schedule would be 1/2 a pouch for 2 days, 1 pouch for 2 days, 1.5 pouches for days 5 and 6 and within the week your cat can be transitioned across to RAWR.

If your cat has particularly sensitive stomach, increase each transition by 2 days to gently ease your cat into a more ancestral diet.
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